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Vella Gonzaga

I help brands turn content into growth engines.

I’m a content and email marketing strategist with 5+ years of experience scaling audiences to over 330,000 subscribers and driving millions of monthly pageviews through high-performing content.

About Me

Portfolio

Work with me

Let’s build content that drives growth

I don’t just write content. I help you grow.

Whether you need SEO-optimized articles, newsletters, or conversion-driven content, I create pieces designed to:

• Drive traffic through search and content strategy
• Turn readers into subscribers and customers
• Simplify complex ideas into engaging, high-performing content

I’ve worked with digital publishing brands, startups, and global audiences, helping scale newsletters, increase pageviews, and improve engagement across digital platforms.

Results I’ve Delivered:

• Scaled newsletter audiences to 330,000+ subscribers
• Contributed to 4.6M+ monthly pageviews
• Led content and email strategy across multiple digital brands
• Created high-ranking SEO content (including page-one Google results)
• Managed content across email, blog, and social platforms

Email Marketing & Newsletter Campaigns

Google Docs •

Newsletter for a real estate brand - May 2022 Edition

How to Wow Your Clients with Presentations

As a successful real estate agent, you know that hastily created powerpoints are not going to cut it with potential clients anymore. You don’t just want to be seen by clients; you also want to be remembered. And what better way to leave a lasting impression on your clients than with an impactful presentation that will get them to say yes?

The ability to create a pitch that sticks in prospects' minds is crucial to your success as a Realtor. You can have the best house out there, but it isn’t always enough. How you present your service through presentations will take your pitch to the next level and keep clients interested. 60% of audiences remember visual presentations after three days, but only 10% remember vocal pitches.
Seniors Discount Club •

Solus Email for Australian Internet Provider

Today, we want to talk about something that has become
increasingly important in our lives: internet connection.

These days, we need good internet connection for almost
everything. From video calling the grandkids, watching our favourite shows, paying the bills, or even reading this very newsletter. But let’s be real, it can be frustrating picking the right internet plan. The jargon, sneaky fees, and lengthy contracts can be a headache.

That’s why we’re excited to introduce you to Flip, an award-winning Australian-owned telecommunications company* that makes accessing the internet simple, especially for seniors.
YourLifeChoices •

Solus Email – Australian Luxury Retirement Brand

As you think about what the next chapter might hold, it’s natural to start picturing not just financial security, but the kind of lifestyle you truly want. A place that feels like home, where comfort, freedom, and connection come together as you move into retirement — or even as you plan ahead for the years to come.

For some, that means more time to enjoy life, a community that welcomes you in, and a little luxury woven into every day. If that sounds like the life you’ve been imagining, we’d like to introduce you to Palm Lake Resort*.

For thousands of Australians over 50, Palm Lake Resort has become more than just a home. It’s where luxury meets a relaxed lifestyle, with beautifully designed homes, award-winning amenities, and communities that foster connections with like-minded individuals*, giving you the freedom to live your way, with ease, comfort, and connection at the heart of every day.
YourLifeChoices •

Solus Email Campaign – Australian Retirement Lifestyle Brand

As October approaches, we’d like to highlight an initiative that speaks to something we all value deeply: community, purpose, and well-being. Whether you’re retired, working part-time, or simply thinking ahead to your next chapter.

That’s why our good friends at Probus are excited to celebrate Probus Month this October*, in line with the United Nations Day of Older Persons, recognised worldwide on 1 October. Probus Month is about recognising the vital role of social connection and
community in living well as we age.

Solus Email Campaign – Cruise Line Brand

Have you ever dreamt of waking up each day to a new horizon—stunning islands, glittering cities, tropical beaches, and the serene sea stretching to the edge of the sky? Well, you don’t have to just dream it—you can now live it, with this trip just for you!*

Imagine Cruising invites you on an unforgettable 45-night cruise. Yes, you read that right — 45 extraordinary nights on a half-world voyage*. Departing 17 March 2026, sail through the turquoise lagoons of the South Pacific*, past Hawaii’s volcanic shores, through the marvel of the Panama Canal, and along the colourful coastlines of the Caribbean and Americas* — all the way to the cobblestones of England. Then, spend two nights exploring the timeless sights of London* before flying home with memories to last a lifetime. The best part? You can experience all of this from just $9,999pp!

Monday Newsletter for 300,000+ subscribers.pdf

Happy Easter Monday, members! How lucky are we to get an extra day to unwind? It’s like a bonus Sunday but with more chocolates and hot cross buns! How has your Easter been so far? Have you gotten up to anything interesting? Maybe a family catch-up, a quiet escape, or something completely unexpected? Share your favourite part of the break in our forum here. As for me, it was all about slow mornings and convincing myself that chocolate still
counts as breakfast. 😋 Now, it wouldn’t be a Monday without your riddle, would it?

Sunday Newsletter for 300,000+subscribers

Happy Easter Sunday, members! Whether you’re still in your pyjamas or heading out with the family I hope you’re soaking up every moment of this long weekend. As for me? I’ve been making a serious dent in our chocolate stash while preparing for a laid-back lunch with my loved ones later. But I know not everyone gets to spend this day with family or friends—and if that’s you, I want you to know you’re not alone. We’re right here with you. 😉 And, of
course, we’re one big family here, so don’t hesitate to pop into the forum, say hello, and connect with the rest of our members. On that note, I wanted to share a beautiful quote shared by member @kwazi:

Blog / SEO Content

VEED •

Top 14+ Best Video Hosting Sites (Free & Paid)

You want to host videos to have a better viewing experience, save storage space on your computer, share videos, or gather video insights. However, with hundreds of video hosting sites it can be hard to know where to even begin. We reviewed the top 10 best video hosting sites to make your decision simple. You’ll also learn how to host a video on your website.Out of the 10 best video hosting sites we reviewed, these three are the best for different use cases.Want to read about all 10 tools we revi...
VEED •

How to Embed a Video in PowerPoint (Step-By-Step)

Today, I’m going to show you how to embed a video in PowerPoint to make your presentations come to life. I'm also going to cover some of the best practices for creating a PowerPoint presentation, as well as the frequently asked questions about inserting video in PowerPoint.So, shall we get started?Embedding video in PowerPoint makes your file size larger. But it allows you to share a video with your audience without frantically looking for it on your computer while presenting. This tutorial is f...
Publer Blog •

How to Send, Receive, and Manage Instagram DMs on Desktop

Instagram is one of the world’s most powerful social media platforms. Once we could only use most of Instagram’s features on mobile devices, including direct messages, one of the most used features by brands and creators. 

In April 2020, Instagram finally launched messaging for desktops. Now, brands have more options when replying to their customers. This is excellent news, as responding to hundreds of DMs using only your mobile phone can be overwhelming.

This post will share some tips for...
Publer's Blog •

YouTube Impressions, Here’s What They Mean For Your Channel

What Are YouTube Impressions and Why Are They Important?

YouTube has come a long way since it launched in 2005, now boasting over 2.2 monthly billion users. Unsurprisingly, YouTube is the go-to platform for online entertainment and content creation, and brands are using YouTube’s reach and exposure to connect with their audiences.

Focusing on reach won’t get you very far on YouTube. You need to increase your impressions to help your videos get the attention they deserve. This article will exam
Publer's Blog •

Get More Engagement With Instagram Reel Insights | Publer

Have you noticed the TikTok-like feature on Instagram called Reels? It’s quickly becoming one of the most popular ways to consume content on the platform. Reels generate about 67% more engagement than regular videos, and brands are taking notice.

But is publishing Reels content enough? The answer is no. You also need to monitor your Instagram Reels’ metrics to understand how your Reels perform. This will help you understand what your audience wants and how they engage with your content.

Of cou
Publer's Blog •

How To Become a YouTuber in 10 Easy Steps - Publer

Have you ever dreamed of becoming a YouTuber? It’s a great way to share your expertise with the world and build a following within your niche. But it takes a lot of hard work and planning to make it a successful career. With over 2.4 billion users, YouTube is the second largest website in the world and the perfect platform to launch your career.

In this article, we’ll talk about what exactly a YouTuber does, how they monetize content, and how you can become one, too.

What Is A YouTuber, Anyway
Publer's Blog •

The Best Time to Post on Facebook for Maximum Reach | Publer

Did you know that Facebook has nearly 3 billion active users each month? It’s what makes the social media platform a hotspot for online business. In 2021, it was estimated that over 200 million small businesses used Facebook to expand their social media presence.

On average, brands publish 7.5 posts per day in an attempt to reach all their followers, but not all businesses succeed in doing so. With the oversaturation of online companies, how can you target the right audience and stand out? One

Proof of High SEO Ranking

"Vella is one of the best Upworkers I've ever worked with. She is incredibly diligent, reliable, kind, and just an absolute pleasure to have on our team. In this role, she has been managing the publication of over 150 new SEO-optimized articles each month. That has involved writing, editing, time management, and process optimization. Every part of the process that Vella has touched has been improved. We don't know what would we do without her!"

Caitlin Burns - HealthMatch

Get in touch

If you’re looking for content that engages, converts, and delivers real results, I’d love to work together.

Email: vellagonzaga@gmail.com

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